Content produced today is mainly mainstream content, following the perceived needs of the mass market. Besides the basic production costs which takes about 64% of the total budget, the packing and marketing of the content takes another 23%. Program directors have the “mission impossible” task to find the the right taste of their audience as TV still obeys to the “broadcast” paradigm, which is trying to reach the maximum amount of users per channel/program, to maximize advertizing revenues. Program directors have to follow the rigid requirements of tight channel schedules while being forced to minimize content costs.
The approach of vfree.tv is set to reduce those rigid requirements content creators and packagers are confronted with. As there are no need for channels anymore, there is no need to define and package the potential mainstream tastes. Instead, the creation of quality content and the appropriate marketing of can move back to the center of the activities. On top of this, through the vfree.tv technology content creators and packagers will get immediate and realtime qualified feedback on the actual content usage and the underlying adoption patterns.