By integrating the vfree.tv client into their devices Device manufacturers will get a clear option for differentiation. The client provides an appealing and innovative user interface which is quite different from today's complex, overloaded and mostly boring EPGs.
Beyond this, the customer mass market segments can be adderessed with strong "simplicity" and "ease of use" value propositions as the vfree.tv client removes potential usage barriers even from “new techology” refusers and therefore has the potential to make the device to stick out of the crowd. The value-add of a vfree.tv enriched consumer device is immanent to any potential buyer and therefore has a strong potential to boost sales and revenues.
